Ловушка для внимания. Как вызвать и удержать интерес к идее, проекту или продукту

Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.

notes

Сноски

1

Волли – персонаж книг Мартина Хэндфорда, носит свитер и шапочку с красно-белыми полосками. – Прим. ред.

Комментарии

1

Up, directed by Pete Docter (Burbank, CA: Walt Disney Studios Home Entertainment, 2009), DVD.

2

Richard Alleyne, “Welcome to the Information Age – 174 Newspapers a Day,” Telegraph (London), February 11, 2011, http://www.telegraph.co.uk/science/science-news/8316534/Welcome-to-the-information-age-174-newspapers-a-day.

html (http://www.telegraph.co.uk/science/science-news/8316534/Welcome-to-the-information-age-174-newspapers-a-day.html).

3

Адам Газзали, интервью с автором по телефону, 23 июля 2013 г.

4

Rachel Emma Silverman, “Workplace Distractions: Here’s Why You Won’t Finish This Article,” The Wall Street Journal, December 11, 2012.

5

Larry D. Rosen et al., “An Empirical Examination of the Educational Impact of Text Message – Induced Task Switching in the Classroom: Educational Implications and Strategies to Enhance Learning,” Psicologia Educativa 17, no.

2 (2011): 163–77.

6

Eyal Ophir, Clifford Nass, and Anthony D. Wagner, “Cognitive Control in Media Multitaskers,” Proceedings of the National Academy of Sciences 106, no. 37 (2009): 15583–87.

7

Sanbonmatsu, David M., David L. Strayer, Nathan Medeiros-Ward, and Jason M. Watson, “Who Multi-Tasks and Why? Multi-Tasking Ability, Perceived Multi-Tasking Ability, Impulsivity, and Sensation Seeking,” PloS One 8, no.

1 (2013): e54402.

8

Эдриан Гренье и Томас де Зенготита, интервью с автором, Нью-Йорк, 16 июля 2013 г.

9

Joshua New, Leda Cosmides, and John Tooby, “Category-Specific Attention for Animals Reflects Ancestral Priorities, Not Expertise,” Proceedings of the National Academy of Sciences 104, no. 42 (2007): 16598–603.

10

Addie Johnson and Robert W.

Proctor, “Memory and Attention,” in Attention: Theory and Practice (Thousand Oaks, CA: Sage Publications, 2004), 191–225.

11

Stefanie J. Krauth, et al., “An In-Depth Analysis of a Piece of Shit: Distribution of Schistosoma mansoni and Hookworm Eggs in Human Stool,” PLoS Neglected Tropical Diseases 6, no. 12 (2012): e1969; Ross Pomeroy, “An In-Depth Analysis of a Piece of $%&@,” RealClearScience, December 27, 2012, http://www.realclearscience.