Социальная организация: Как с помощью социальных медиа задействовать коллективный разум ваших клиентов и сотрудников

8

В традиционной социологии социализация – процесс усвоения индивидом образцов поведения, установок, социальных норм и ценностей, знаний, навыков, позволяющих ему успешно функционировать в обществе.

9

См.: Lave J., Wenger E. Situated Learning: Legitimate Peripheral Participation / Cambridge: Cambridge University Press, 1991. См. также: Wenger E. Communities of practice: The key to knowledge strategy / In: Lesser E., Fontaine M., Slusher J. Knowledge and Communities. Boston: Butterworth-Heinemann, 2000.

10

Wenger E., McDermott R., Snyder M.S. Cultivating Communities of Practice / HBS press, 2002.

11

Wenger E., White N., Smith J.D. Op. cit.

12

Карелов С. Деятельные сообщества – краеугольный камень нового поколения социальных технологий / Электронный ресурс, URL: http://witology.com/blog/karelov/273/ (http://witology.com/blog/karelov/273/) (дата обращения: 17.11.2014).

13

McDermott R., Archibald D. Harnessing Your Staff’s Informal Networks / Harvard Business Review, 2010.

14

Bradley A., McDonald M. The Social Organization. How to Use Social Media to Tap the Collective Genius of Your Customers and Employees. Harvard Business Review Press, 2011. Preface xiii.

15

Bradley A. Op. cit. Preface xii.

Комментарии

1

Anthony J. Bradley. Five Major Challenges Organizations Face Regarding Social Software. Gartner Inc., February 15, 2008.

2

Kevin Cooney and Chris Wire, Xilinx Inc.

, telephone conversations with Mark P. McDonald, February 5, 2010 and October 14, 2010.

3

FICO and myFICO are trademarks of the Fair Isaac Corporation in the United States and other countries.

4

Adam Sarner. The Business Impact of Social Computing: Real-World Results for Marketing. Gartner Inc., November 13, 2009.

5

Mark P. McDonald and Dave Aron. Reimagining IT: The 2011 CIO Agenda. Gartner Inc., January 1, 2011.

6

Todd Nissen. Ford Motor Company, e-mails with Anthony J. Bradley, May 19–30, 2011.

7

Anthony J. Bradley. The Business Impact of Social Computing: Real-World Results for Customer Engagement. Gartner Inc., November 4, 2009.

8

Miguel Lozano. CEMEX Inc., telephone conversations with Mark P. McDonald, September 27, 2010 and January 5, 2011.

9

Gilberto Garcia. CEMEX Inc., telephone conversations with Mark P.