Sales Success: Английский для менеджеров по продажам. Mastering English for Sales Managers

Negotiation – Переговоры

Example: The negotiation process with the client was challenging but successful.

Closing the deal – Заключение сделки

Example: Our sales team is skilled at closing deals and meeting targets.

Upselling – Предложение дополнительных услуг/товаров

Example: We trained our staff to upsell additional products to increase revenue.

Cross-selling – Предложение связанных товаров/услуг

Example: Our online store suggests cross-selling items based on customer preferences.

Cold calling – Холодные звонки

Example: Our sales representatives spend a few hours each day making cold calls.

Follow-up – Последующий контакт

Example: It’s important to follow up with potential customers to maintain their interest.

Pipeline – Воронка продаж

Example: We have a strong sales pipeline with many potential deals in progress.

Commission – Комиссия

Example: Our sales team receives a commission for each successful sale.

Quota – Квота

Example: Our sales representatives have a monthly quota to meet.

Presentation – Презентация

Example: The salesperson delivered an engaging presentation to showcase the product.

Value proposition – Уникальное предложение

Example: Our value proposition is our competitive advantage in the market.

Objection – Возражение

Example: The customer raised several objections during the sales pitch.

Referral – Рекомендация

Example: We received a referral from a satisfied customer.

Relationship building – Построение отношений

Example: Building strong relationships with clients is crucial for long-term success.

Follow-up email – Последующее электронное письмо

Example: After the meeting, I sent a follow-up email to thank the client for their time.

Sales pitch – Продающая речь

Example: The salesperson delivered a compelling sales pitch that convinced the customer.

Objection handling – Работа с возражениями

Example: Our sales team is trained in objection handling to overcome customer concerns.

Sales forecast – Прогноз продаж

Example: The sales forecast for the next quarter looks promising.

Competitive analysis – Конкурентный анализ

Example: We conducted a competitive analysis to identify our strengths and weaknesses.