ТРЕНД. Научный альманах

The viewer learns about his character traits, life principles, and the emotional side ofВ his personality.

A long intrigue on the most significant night of the year for any post-Soviet person ends with a denouement. Zelensky’s native channel 1+1 broadcasts his speech, not the address of the then-current President Poroshenko at the turn of 2019 and 2020. With this action, the channel’s management increased the candidate’s credibility and importance in the eyes of voters.

Due toВ the reliance ofВ opponents on old-fashioned methods ofВ campaigning and easily disputed slurs on the candidate, the rating ofВ the future President grew steadily throughout the election campaign.

The final step was toВ hold aВ debate at the main sports stadium ofВ the capital. This place was chosen because ofВ the opportunity toВ invite real representatives ofВ the people who can show aВ genuine reaction toВ the appeals ofВ the candidates. OfВ course, all this was broadcast byВ the main TV channels toВ aВ huge audience.

InВ his addresses, Zelensky voiced an urgent and much-desired agenda byВ the main part ofВ the population: he raised the issue ofВ social justice, the corruption ofВ the highest echelons ofВ power, the trajectory ofВ the digital economy, and the prospect ofВ the state dissolving into aВ classless society. Zelensky also closes such an acute need ofВ the population for new faces inВ politics. The global trend shows that showmen are becoming popular today, who appeal mainly toВ the part ofВ the population that is not visible toВ the residents ofВ the capitals.

This determines the victory ofВ Trump, Macron, Johnson, and now Zelensky. They talk and sympathize rather than with the residents ofВ the capitals, but with the residents ofВ the hinterland.

Citizens do not feel the necessary protection from representative immigrants near military structures that previously held high positions. “The people against the nomenclature” – emphasizes the political expert of the portal “Word and deed” Valentin Gladkikh.

In addition, Zelensky and his party are often accused of abusing populist slogans and promises in the spirit of “For all good, against all bad”.

Zelensky’s strategy is based on the principle of “centering on singularity”. This implies a focus on isolated from the context of the candidate’s personality.